
Overview
Research
Want to know what Customer Journey Experts is doing currently? This is the place! Here we share important news, research and our current projects. The content page will be as up to date as possible, so you won’t have to miss anything.

Blue Paper
We have written a blue paper on “AI, conversational and the next level of customer interaction” together with Microsoft, Avanade, Achmea, and leading Dutch conversational experts within the Shopping Tomorrow research program. Interested in reading about our findings? Leave your email and receive the Blue Paper.
Quick Scans
To monitor market developments, discover best practices and improve our journey analysis method, our experts frequently perform Quick Scans at interesting brands and retailers in various product categories.
The Quick Scans are based on a recent purchase and we use them internally to present and discuss our findings. Every now and then we upload one of them here. Just to share some insights!
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In 2021 we published, in collaboration with Achmea, Currence and Thuiswinkel.org, the Intelligence Customer Interaction report.
This research document explains how fundamental Voice and Conversational are, the impact they have and the opportunities they offer.



