Measure and manage performance progress
Customer Value Management
Smart data models to fuel customer value creation!
Customer Value Management explained
We calculate the value of the identified improvements based on your conversion data. The distinction between initial, returning, and loyal customers in this conversion model is the stepping stone to measuring customer value at the individual level.
By implementing the Customer Value Monitor, our KPI framework that consists of the Individual Customer Scorecard and the Customer Value Dashboard, you can monitor and manage your personal customer interaction performance.
The customer value KPIs are also part of the Business Value Calculator that we use to quantify improvement and innovation projects.