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Let's create customer value!
We are Customer Journey Experts

We believe that customer journeys are about people! Not only about the money they spend, but also about their experience and satisfaction with the process. In the digital age, the essence of retail is building valuable relations with individual customers.

We provide inspiring insights, smart methods, and practical tools
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how good
your journey really is

address, valuate and prioritize journey improvements

measure and manage performance progress

Our customers

We help B2C and B2B companies with insights and tools to become truly customer-focused. 


Our international clients (retailers, brands, consultants and private equity) will tell you that we are Dutch and rather direct, but also that they are very happy with our fundamental, committed, and methodical approach. 


We have clients in a wide range of product categories and are happy to share relevant cases with you.

Quick scans

To monitor market developments, discover best practices and improve our journey analysis method, our experts frequently perform Quick Scans at interesting brands and retailers in various product categories.

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Sign up for a free inspiration session

Sign up for a free session with an expert from Customer Journey Experts and get answers to your questions about cross and up sell, loyalty, the metaverse or returning customers.

Reach out to us

We love to share the details of our products, show you cases of the leading companies we work for  and inspire you with our ideas.


But above all, we believe in a highly individual approach, so please give us a call or send us an email and we will come over to have a (virtually) cup of coffee.

Thank you for contacting us, we will get in touch!

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